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The Growing American Food Network

By Scott Nelson


This is a basic cable and satellite television channel that was operates both in the and other parts of the world airing food and cooking related programs . It was among the first international television channels that had programs related to cooking. The American Food Network has been having an increasing viewing and by 2015 America alone had over 96 million viewers.

With its formation in the early 90s, it had its original name changed from the TV Food Network to their current name. There are two groups which own this channel; Scripps Network Interactive, which owns 70% and being responsible for managing the day to day activities of the channel and 30% by Tribune Cable Venture.

Bing acutely aware of the different audience they are serving, the programs aired by Food Network is categorized into two on the time of airing. During the day, the programs offered are known as the food network in the kitchen which mainly deals with cooking tutorials from chefs. At night, we have the Night time show which is a collection of entertainment food programs that are food related.

It has been maintaining their excellent organisation by coming up with exciting programs ensuring that their viewers are always increasing. They have special programs that enlighten their audiences on different recipes from different parts of the world. Most viewers have been using such programs to learn how to cook.

Apart from learning of different recipes, there are programs which teach on local ingredients. Through these skilled chefs, the viewers are impacted with new skills of preparing their shared meals, which they have been eating for many parts of their lives, using different approaches hence making them more appetizing.

The viewers of their programs have been changing over the years with most of those watching them these days not interested in cooking the meals but because of their like for healthy foods. This is why the management opted to increase the number of other food-related programs which are aimed at entertainment and not cooking which are the ones aired at night.

One of these programs are the cooking competition programs. This is where different chefs have been selected for auditions and the game involve them being given special ingredients to use them in coming up with a good meal. There are there to vet them with the winner going away with a set grand prize after different levels of elimination.

These competitive programs had managed to amerce large viewers including men who were represented by very few of their kind. This has been due to the fact that they introduced documentaries on the culinary arts and reality shows that showcase foods and cooking. Owing to this, the management opted to increase the number of such programs. Such programs included it, Star guy, Guys Grocery Games among many others and by 2015 they have 16 such programs compared to only 2 in 2005.

This channel also airs reality shows related to food and cooking and also documentaries majoring the same theme. As though this is not enough, this television channel established a video game for their young fans known as Cook or Be Cooked directly related to cooking. There are also several sister channels that are related to Food America increasing their market and eventually their continued rise in the industry.




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