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The Appeal Of Quick Video Recipes On Social Media

By Gary Martin


If you use social media you have likely seen more than one 60 second food clip. These are known as quick video recipes that offer viewers a visual on prep and preparing a variety of simple dishes. The end scene of clip presents the completed dish for you to save, share, or comment on. Folks will comment on how they liked the dish, offer nutritional input, give variations, and give commentary on how the food tastes.

Some comments offer variations to the recipe that will enhance its appeal. The trend is increasing as evidenced by the number of videos that you will see when you log on to your social media site. Some of the pictures will appeal to your taste buds while others will not. Some of the recipes are so simple and enticing that folks are compelled to make the dish immediately.

The little mini movies keep folks coming back for more. The bright colored ingredients and ease of preparation appeals to the pleasure center of the brain and keeps folks mesmerized. The clip takes the pain of cooking away and even appeals to those who hate to cook. When these enticing clips begin you will may fell the urge to save them or share them. The clips may be especially attractive to folks who learn by visual example.

If you like to cook then these clips will give you about 60 seconds of enjoyment. You will see that the clips have grabbed the full attention of many viewers when you read the comments. Many of the recipes you see in the clips are actually the creation of an employee of the studio. They have likely tried a new recipe over the weekend and brought it in to be fine tuned, made into a video and edited.

One production company reported close to fifty million fans in under one year of posting to social media and more than eight four million comments from viewers. Additionally, they have experienced approximately 8 billion views and they are increasing every day. Although the majority of viewers will never prepare the dishes, they will continue to view, share, and comment on them.

Because the social media site is how folks connect with friends and family it makes sense that they will share things they like. Food is something that is connected with family and friends getting together. Sharing something you like, the food clips, is one way to keep connected with those you want to share with.

With so much content overload on social media it is appealing to watch a fast and short clip that entertains. Food clips are non invasive intrusions that offer tasty images of simple dishes for your enjoyment. Many people log on to their social media page, past the posts fishing for attention and the braggers to find some mindless entertainment.

Food videos are an enjoyable change from the senseless status posts and political rants. It can be quite relaxing to watch someone quickly and simply prepare a yummy looking dish. After a hectic day it can be very satisfying to sit back and watch mindless and entertaining clips.




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